About your coaches

You deserve to feel confident in your coaches, so here's some more about our experiences and qualifications.

Sarah Cannon

Sarah is a compassionate and experienced Personal Trainer, Active IQ Level 4 Nutrition Coach, and Psychological Wellbeing Practitioner, she is well-equipped to guide you to make informed choices about your fitness, nutrition, and mental well-being. With a genuine passion for helping others, Sarah's approach is rooted in empathy, understanding, and a firm belief in your potential for change.

As a Psychological Well-being Practitioner she has supported hundreds of clients in overcoming psychological challenges and to develop strategies to assist in behaviour change. Sarah has transferred these skills to her work as an Online Personal Trainer and Nutrition Coach, empowering clients to overcome their mental and physical barriers to achieve their fitness goals through personalised training programs that cater to diverse needs and abilities. She has guided individuals towards making informed dietary choices that pave the way for long-term well-being, with an emphasis on inclusion, rather than exclusion and restriction.

Sarah has a strong belief in the power of a balanced approach to fitness and nutrition, with true health being more than a number on a scale. Sarah is committed to guiding individuals towards sustainable lifestyle changes that extend far beyond the duration of their time following a coaching programme.

Catherine Kerr

Catherine has worked in the health, fitness and sport space for more than 10 years and has coached more than 700 clients online, many of whom face similar struggles to you.

Her career started out with studying BSc (Hons) Sports and Exercise Science at the University of Stirling. During this time she became a fully accredited Personal Trainer, Gym Instructor and completed a dissertation looking at the effects of capsaicin supplementation on muscle power. She also completed several group training certificates from TRX Suspension training, to indoor cycling and aqua-aerobics (you heard that right).

Catherine worked at the University of Stirling gym for several years, coaching clients face-to-face and delivering fitness classes; she also lead the gym staff and co-managed the building and design of a new gym and fitness class timetables. When gyms were closed during the pandemic, Catherine lead the staff in the creation of an online fitness class timetable where students and community members could connect and exercise with others on Zoom - this soon exploded in popularity and had participants join worldwide.

Before Catherine finished working at the University she collaborated on a project with European Universities to launch the Erasmus+ funded Mind Body Boost project, which delivers an evidence-based intervention devised to support young people in managing their mental and physical health.

During the pandemic she started coaching clients online and went on to study nutrition, becoming a certified EIQ Nutritionist. Further to this she worked in a large UK-based online coaching team with ESG Fitness for two years, which gave her experience helping more than 700 people in 1-1 and group settings to achieve their goals, with a particular emphasis on supporting perimenopausal people. 

Not only does she practise using a science-based approach, she goes one step further and applies her knowledge on a practical level with real people living real lives! She bridges the gap between science and real life application, all whilst making it enjoyable and aligning with each individual person's values. 

One of her main aims is to help make the world a better place and to leave people better than she found them. Catherine believes that your best years can start right now and not at some point in the future.